![]() IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. ![]() It uses ultra violet pigments to neutralise yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." What Katie says: "This was actually one of the first purple shampoos I ever used and I always find myself going back to it when I want that really icy tone to my hair. The bond-restoring benefits of this purple shampoo means my long hair is left feeling stronger, looking less brassy and is less prone to breakage." 2. What Shannon says: "I've been bleaching my hair for over 15 years, and the damage needs a lot of management. It doesn't leave my hair feeling dry - my hair ACTUALLY feels better after using - and the colour payoff is seriously impressive." What Sunil says: "A full believer in the restorative and transformative powers of Olaplex, after having recently gone blonde, I was thrilled when they launched this product. If you're looking for a product that you can 100% rely on, this is that product." I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. ![]() It has become a must-have for me, as I use it alongside the rest of the range. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. What Katie says: "This is the product I never knew I needed.
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